Custom packaging can help reflect your branding and create a more personalized shopping experience for your e-commerce customers. Tissue paper is essential in your packaging processes – so why not make it more appealing?
Why Do You Need To Use Tissue Paper?
Before we explore your custom options for tissue paper, it’s essential to understand why you might use it. Here are some of the reasons why tissue paper is critical to your packaging and shipping strategy:
• Preventing damage – dust, dirt, and scratches can completely ruin your customers’ shopping experiences. They can become damaged when you don’t use tissue paper or alternative solutions to protect your products. Damaged products lead to poor reviews and negative consequences for your business.
• Aesthetics – opening a large empty box with a product inside can give off a ‘cheap’ or careless impression of your brand. On the other hand, if your customers open a box to find excellent care was taken in packaging it, it can improve their shopping experience and impression of your brand.
• Sustainable – tissue paper is more sustainable than some alternatives. For instance, plastic bubble wrap or shrink wrap is more challenging to recycle, meaning your packaging would have a higher carbon footprint. By choosing tissue paper, you’re making a more sustainable choice and lowering your company’s carbon footprint.
From practical reasons to creating a solid impression of your brand, there are many reasons to use tissue paper in your packaging strategy.
How can you customize your tissue paper, and what can you gain from customizing these elements? Let’s discuss in more depth.
Here are some of the options you have regarding custom tissue paper:
• Brand logo – you can incorporate your brand logo onto your custom tissue paper. Dyes are used to ensure your logo is the first thing your customer sees when they open their package. Not only will this create the impression of high quality, but it can aid in customer loyalty. Incorporating your logo increases the likelihood of your customers remembering your brand next time they shop online.
• color– you can choose any color to customize your tissue paper. If you’re going for an earthy or rustic branding choice, you might choose black or brown tissue. Or, if your brand is tailored towards women, you might choose a softer color like pink, purple, or pastel. By changing the color of your tissue paper, you can enhance your branding and communicate what your brand is all about.
• Patterns – you can incorporate certain patterns into your custom tissue paper to create more fun packaging. You can have colorful swirls, leaf patterns, or animals in your design. This option lets you make your packages more interesting and ensure your brand stands out from competitors.
As you can see, custom packaging isn’t just an aesthetic enhancement. It can help you to curate your branding and make a stronger impression on your customers.
If you have any questions on any of our products or services, one of our branded packaging advisors is standing by to assist, with decades of experience behind them. Want to know more about custom packaging options? Please call us at 020-3482-0056 or contact us via email [email protected]