The internet trend of unboxing videos has brought packaging into the spotlight like never before. Suddenly, boxes are just as exciting as the products they contain. A well-designed package generates interest and creates a positive customer experience.
Marketing-savvy businesses have been quick to catch on to the importance of branded packaging. Amazon, for example, puts its characteristic arrow on all its boxes. When customers get an Amazon package, they see that arrow and think of the company that sent them their new product.
Good package design improves your brand recognition and helps build a good relationship with your customers. When companies develop a distinctive symbol, they create a unique identity. Every time your customers receive one of your packages, they will remember you. By making your products and boxes from good quality materials, you increase the likelihood that your customers will buy from you again.
Custom Printed Tape
People rarely realize that tape can have functions beyond keeping boxes closed. Sure, they might use it for labeling or floor marking, but advertising? That's a whole new concept. Too many businesses seal their boxes with plain shipping tape without even considering that they could be using something better.
Custom printed tape revolutionizes the packaging process. You're not just ordering a good sealant when you order custom shipping tape. You're ordering a stylish, low-cost advertising tool. No one pays attention to clear packing tape, but your customers will notice colorful tape emblazoned with your unique design.
Customization Steps
1.Select the type of tape. We offers multiple sturdy and customizable types of tape. Which one you choose depends on which needs are essential in your shipping process. For example, you can select standard PolyPropylene (PolyPro), Premium PolyPro, or water-activated paper tape. Standard PolyProis the most popular choice, thanks to its low cost and ease of use. Premium has better adhesion and a quiet release. Paper tape's stickiness is activated by water, so if a package taped with it gets wet, it won't lose its adhesive properties.
2.Select the tape grade and width. You can adjust the grade by choosing general-purpose, heavy-duty, or industrial. General-purpose is fine for most types of shipping. Heavy duty is slightly more durable. Industrial has the highest tensile strength and can withstand long hours in hot temperatures without warping. After choosing the grade, it's time to select the width of your tape. The 2-inch width is popular, but you can pick the 3-inch width instead for extra grip.
3.Select your background tape color and font color. The design process starts with selecting a color for your tape background. Neutral background colors like white are recommended to improve design visibility, especially if your artwork includes text. However, if you prefer, you can pick bright, attention-grabbing colors. Assuming you want to print text (like the name of your business), the next step is choosing a font color. Be sure to select a font color that will stand out against the background.
4.Submit your design. Creating the design is the most important part of customizing your tape. Your design could be a picture of your business's mascot, logo, or something related to the product inside.
How Custom Tape Markets Your Brand
You're going to buy tape to seal your packages anyway. Why not try custom printed tape? The cost of the customization is a small price to pay in exchange for mass advertisement. Plus, the tape is much more effective at grabbing attention than you might expect.
More Eyes on You
The average person needs to see an "impression" from a brand 5-7 times before consistently recognizing it. You could put up billboards or buy a few ad spots on TV, but there's no guarantee your customers will see those ads. Additionally, big-budget advertising campaigns are often outside the reach of small businesses.
On the other hand, if you put a logo on your tape, your customers will see it every time they order from you. The people who deliver your boxes will see it too. If you land a marketing deal with an online influencer, all their viewers will see your product and the stylish box it came in. With custom printed tape, getting those 5-7 impressions is a piece of cake.
Branded tape creates a positive feedback loop. Every time your customers receive an order from you, they see your name and logo. This strengthens the association between the product and the company, making them more willing to order from you again.
Professionalism
Custom shipping tape makes your packages look more professional. Sloppy packaging with plain brown packing tape isn't going to impress anyone. Colorfully designed tape with a good seal, by contrast, creates a trustworthy impression. It shows that your company is committed to designing good products and good packages.
Custom printed tape is an essential branding tool for e-commerce businesses. Before the Covid-19 pandemic, retailers were already shifting to online offerings, but the pandemic accelerated the trend. If you're an online retailer, your in-person interactions with your customers may be limited to their orders. For e-commerce businesses, it's essential to maximize the experience of receiving that order.
Subtlety
Many people find advertisements annoying, and they install online adblockers and fast-forward through TV commercials. Some businesses try to persuade audiences to engage with their ads using shock value or humor, but emotional stimulation isn't effective for everyone.
However, advertising on packages is subtle enough not to irritate your customers. Whether or not they consciously register it as advertising, they can't avoid noticing your custom printed logo. They might even find your unique tape to be charmingly creative.
If you have any questions on any of our products or services, one of our branded packaging advisors is standing by to assist, with decades of experience behind them. Want to know more about custom packaging options? Please call us at 020-3482-0056 or contact us via email [email protected]